Dot Brand – the “monster truck” of domain names

We haven’t seen them yet in the internet landscape (except for .axa), but the dot brands are coming; .bmw, .nike, .mcdonalds and 614 others. A dot brand domain is operated fully and exclusively by the brand owner, and no third party is blocked from registering any domains with the given extension.

I call them the monster trucks of domain names, as there is some serious money behind these new top level domains, as these brands are worth millions of USD. And they are about to leave the garage.

In my opinion dot brand domains could be the “icebreaker” to make internet users aware that it’s not only .com anymore but practically dot anything.

If you as a brand owner missed the first application round or are still waiting for the perfect moment to register domains with some of the +700 new domain endings such as .shop or .berlin, then you should read this post.

Jannik Skou, Thomsen Trampedach, Dot brand consultants
Jannik Skou, partner at Thomsen Trampedach. Behind 25 new gTLDs such as .bmw, .spiegel and .merck

“Expect 5.000 brands applying for a dot brand in the next round of gTLD applications”, Jannik Skou, Thomsen Trampedach

I have interviewed Jannik Skou from Thomsen Trampedach, as he has consulted with some of the biggest European brands. He has lived and breathed dot brands during the last years, and Thomsen Trampedach is the consultant behind no less than 25 of the new gTLDs including .bmw, .merck and .spiegel.

So do read this interview. Jannik shares some great insights, which you can use for your business decisions. At the end we have the complete list of all the dot brand domain applications.

1) What are the benefits of a dot brand for applicant companies?

It’s mainly a question of control and security. Now the companies control the complete supply chain, thus minimizing the risk of dependency on any third-party provider. Now they also have access to (almost) all second-level domains. This means that they have some new online marketing advantages such as short URLs.

All content at .brand is authorized fully by the brand itself and will assure their customers that it’s a secure website. In the long term they will save money as well not having to invest in domain names with other TLDs. They profit the large scale costs which signifies very low costs per domain name. Basically each product and each employee blog (E.g. jannik.brand) can have its own domain name.

It is possible that there is a SEO effect as well if Google, Bing, Yahoo, Baidu etc. give dot brand special attention.

2) How will the dot brand be used by the big brands? Is it basically just a defensive move, or will companies rebrand from .com to a dot brand?

The starting point for (almost) everyone is to protect their IPR (Intellectual Property Rights). But it will be interesting to follow any active strategies. Clearly, it will depend on the type of industry and customers, whether dot brand domains will be used actively.
Brands that currently do not have the .com domain name (and they do exist!), which have applied for .brand do plan to change from a ccTLD (.fr, .de) or a regional ccTLD (.eu, .asia) to a .brand.
Even though this is expensive to implement, we have heard about brands with concrete plans to do a .brand migration.

3) How do you see the dot brand in 3-5 years? Are there any new opportunities in the horizon, which we haven’t seen already?

I think dot brand will be the standard over time. You can expect that the next round of gTLD applications, probably inside the next 2-3 years, will approximately be around 5.000 brands. I also expect that the application and operating rates fall significantly (today it’s USD 185.000 for the application plus running costs).

I don’t believe in the primary competition coming from .com. It will come from apps, social media or other domain independent technology such as voice over search engine. It’s important to state that domains will not die out, as it is still easier for search engines to handle domain names than IP numbers (especially when ipv6 becomes even more widespread). And yes, I do think that a dot brand will enable big companies to promote user and product specific content even more. I imagine even that IDN (Internationalized domain names) .brands will be more common.

Let’s see what Google plans to do with their own domains ( .google .youtube etc.) and how they will index the other dot brands in their search engine algorithm.
I see it as a positive sign for dot brands and new gTLDs in general that Google has chosen to become a domain registrar (reseller), even though other domain resellers are not happy with this move.

_______________

Christopher Hofman summarizes the dot brand domain interview with Jannik Skou from Thomsen Trampedach
Editor’s note: Thanks to Jannik for some great insights. Here is my take-away from the interview:

1) Dot brand is at first a defensive registration, however in the long run the dot brand will be the standard domain for these big brands. Even though a shift is costly, the advantages are simply to many. Full control, no expenses for other TLDs and costs of scale to promote any web page with a unique domain name.

2) The second wave is coming, and it’s a huge one. It’s only an estimate, however with the lower barriers to entry and the market maturity I think that the 5.000 applications predicted is a conservative guess.

3) Google understands dot brands, as they have applied for their own. It is a strong indication that they will favour results from a dot brand as being more reliable than from any other TLD. Jannik mentions a possible SEO effect. I would like to state that I imagine a higher CTR (Click trough rate) from users, who see a dot brand result.

Here is the complete dot brand domain list

Around 30 dot brands have been left out, as they have either been rejected (.amazon, .patagonia) or withdrawn (.loreal, .buick).

Dot Brand Applicant
aaa American Automobile Association Inc.
aarp AARP
abarth Fiat Industrial S.p.A
abb ABB Ltd.
abbott Abbott Laboratories
abbvie Abbott Laboratories
abc American Broadcasting Companies Inc.
able Able Inc.
accenture Accenture Global Services Limited
acer Acer Incorporated
aco ACO Severin Ahlmann GmbH & Co. KG
active The Active Network Inc.
adac Allgemeiner Deutscher Automobil-Club e.V. (ADAC)
aeg Aktiebolaget Electrolux
aetna Aetna Life Insurance Company
afamilycompany Johnson & Johnson (Johnson Shareholdings Inc.)
afl Australian Football League
africamagic Electronic Media Network Limited (M-Net)
agakhan Fondation Aga Khan (Aga Khan Foundation)
aig American International Group Inc.
aigo aigo Digital Technology
airbus Airbus S.A.S.
airtel Bharti Airtel Limited
akdn Fondation Aga Khan (Aga Khan Foundation)
alcon Alcon Laboratories Inc.
alfaromeo Fiat Industrial S.p.A
alibaba Alibaba Group Holding Limited
alipay Alibaba Group Holding Limited
allfinanz Allfinanz Deutsche Vermögensberatung Aktiengesellschaft
allstate Allstate Fire and Casualty Insurance Company
ally Ally Financial Inc.
alstom ALSTOM
americanexpress American Express
americanfamily AmFam Inc.
amex American Express
amfam AmFam Inc.
amica Amica Mutual Insurance Company
amp AMP Limited
android Google (Charleston Road Registry Inc.)
anz Australia and New Zealand Banking Group Limited
aol AOL Inc.
apple Apple Inc.
aquarelle Aquarelle.com
aramco Aramco Services Company
arte Association Relative à la Télévision Européenne G.E.I.E.
asda Wal-Mart Stores Inc.
athleta The Gap Inc.
audi AUDI
audible Amazon
auspost Australian Postal Corporation
avianca Aerovias del Continente Americano S.A. Avianca
aws Amazon
axa AXA SA
axis Saudi Telecom Company
azure Microsoft
baidu Baidu Inc.
banamex Citigroup Inc.
bananarepublic The Gap Inc.
barclaysbank Barclays Bank
barclays Barclays Bank
barefoot Gallo Vineyards Inc.
bauhaus Werkhaus GmbH
bbb Council of Better Business Bureaus Inc.
bbc British Broadcasting Corporation
bbt BB&T Corporation
bbva BANCO BILBAO VIZCAYA ARGENTARIA S.A.
beats Beats Electronics LLC
bentley Bentley Motors Limited
bestbuy BBY Solutions Inc.
bharti Bharti Enterprises (Holding) Private Limited
bing Microsoft
blanco BLANCO GmbH + Co KG
blockbuster Dish DBS Corporation
bloomberg Bloomberg IP Holdings LLC
bloomingdales Macys Inc.
bms Bristol-Myers Squibb Company
bmw Bayerische Motoren Werke Aktiengesellschaft
bnl Banca Nazionale del Lavoro
bnpparibas BNP Paribas
boehringer Boehringer Ingelheim Pharma GmbH & Co. KG
bofa Bank of America (NMS Services Inc.)
bom Núcleo de Informação e Coordenação do Ponto BR -NIC.br
bond Bond University Limited
boots THE BOOTS COMPANY PLC
bosch Robert Bosch GMBH
bostik Bostik SA
bradesco Banco Bradesco S.A.
bridgestone Bridgestone Corporation
brother Brother Industries Ltd.
bugatti Bugatti International SA
bway Key GTLD Holding Inc
cal Google (Charleston Road Registry Inc.)
calvinklein PVH gTLD Holdings LLC
canalplus CANAL+ FRANCE
canon Canon
capitalone Capital One Financial Corporation
caravan Caravan International Inc.
cartier Richemont DNS Inc.
case Fiat Industrial S.p.A
caseih Fiat Industrial S.p.A
cba COMMONWEALTH BANK OF AUSTRALIA
cbn The Christian Broadcasting Network Inc.
cbre CBRE Inc.
cbs CBS Domains Inc.
ceb The Corporate Executive Board Company
ceo CEOTLD Pty Ltd
cern European Organization for Nuclear Research ("CERN")
cfa CFA Institute
chanel Chanel International B.V.
changiairport Changi Airport Group (Singapore) Pte. Ltd
chase JPMorgan Chase & Co.
chintai CHINTAI Corporation
chloe Richemont DNS Inc.
chrome Google (Charleston Road Registry Inc.)
chrysler Chrysler Group LLC.
cimb CIMB Group Sdn Bhd
cipriani Hotel Cipriani
cisco Cisco Technology Inc.
citadel Citadel Domain LLC
citi Citigroup Inc.
citic CITIC Group Corporation
clinique ELC Online Inc.
clubmed Club Méditerranée S.A.
coach Coach Inc.
comcast Comcast
commbank COMMONWEALTH BANK OF AUSTRALIA
comsec Verisign
cookingchannel Lifestyle Domain Holdings Inc.
crown Crown Equipment Corporation
crs Federated Co operatives Limited
csc Alliance-One Services Inc.
cuisinella SALM S.A.S.
cyou Beijing Gamease Age Digital Technology Co. Ltd.
dabur Dabur India Limited
datsun NISSAN MOTOR CO. LTD.
dclk Google (Charleston Road Registry Inc.)
dealer Dealer Dot Com Inc.
dell Dell Inc.
delmonte Del Monte International GmbH
deloitte Deloitte
delta Delta Air Lines Inc.
desi Desi Networks LLC
deutschepost Deutsche Post AG
dhl Deutsche Post AG
digikey Digi-Key Corporation
discover Discover Financial Services
dish Dish DBS Corporation
dnb The Dun & Bradstreet Corporation
dnp Dai Nippon Printing Co. Ltd.
docomo NTT DOCOMO INC.
docs Microsoft
dodge Chrysler Group LLC.
doosan Doosan Corporation
drive Amazon
drive Google (Charleston Road Registry Inc.)
dstv MultiChoice Africa (Proprietary) Limited
dtv Dish DBS Corporation
duck Johnson Shareholdings Inc.
dunlop The Goodyear Tire & Rubber Company
duns The Dun & Bradstreet Corporation
dupont E.I. du Pont de Nemours and Company
dvag Deutsche Vermögensberatung Aktiengesellschaft DVAG
dwg Autodesk Inc.
edeka EDEKA Verband kaufmännischer Genossenschaften e.V.
emerck Merck KGaA
emerson Emerson Electric Co.
epson Seiko Epson Corporation
ericsson Telefonaktiebolaget L M Ericsson
erni ERNI Group Holding AG
esurance Esurance Insurance Company
etisalat Emirates Telecommunications Corporation (trading as Etisalat)
eurovision European Broadcasting Union
everbank EverBank
extraspace Extra Space Storage LLC
fage FAGE Dairy Industry S.A.
fairwinds FairWinds Partners LLC
farmers Farmers Insurance Exchange
fast Amazon
fedex Federal Express Corporation
ferrari Fiat Industrial S.p.A
ferrero Ferrero Trading Lux S.A.
fiat Fiat Industrial S.p.A
fidelity Fidelity Brokerage Services LLC
fido Rogers Communications Partnership
fire Amazon
firestone Bridgestone Corporation
firmdale Firmdale Holdings Limited
flickr Yahoo
flir FLIR Systems Inc.
fls FLSmidth A/S
flsmidth FLSmidth A/S
foodnetwork Lifestyle Domain Holdings Inc.
ford Ford Motor Company
forex IG Group Holdings PLC
fox FOX Registry LLC
fesenius Fresenius Immobilien-Verwaltungs-GmbH
frogans OP3FT
frontier Frontier Communications Corporation
ftr Frontier Communications Corporation
fujitsu Fujitsu Limited
fujixerox Xerox DNHC LLC
gallo Gallo Vineyards Inc.
gallup Gallup Inc.
gap The Gap Inc.
gbiz Google (Charleston Road Registry Inc.)
gcc GCCIX WLL
gdn Joint Stock Company "Navigation-information systems"
gea GEA Group Aktiengesellschaft
gecompany GE GTLD Holdings LLC
genting Resorts World Inc Pte. Ltd.
george Wal-Mart Stores Inc.
ggee GMO Internet
glade Johnson & Johnson (Johnson Shareholdings Inc.)
gle Google (Charleston Road Registry Inc.)
globo Globo Comunicação e Participações S.A
gmail Google (Charleston Road Registry Inc.)
gmo GMO Internet
gmx 1&1 Mail & Media GmbH
godaddy GoDaddy
goldpoint YODOBASHI CAMERA CO.LTD.
goo NTT Resonant Inc.
goodhands Allstate Fire and Casualty Insurance Company
goodyear The Goodyear Tire & Rubber Company
goog Google (Charleston Road Registry Inc.)
google Google (Charleston Road Registry Inc.)
gop Republican State Leadership Committee Inc.
gotv MultiChoice Africa (Proprietary) Limited
grainger Grainger Registry Services LLC
guardian The Guardian Life Insurance Company of America
gucci Guccio Gucci S.p.a.
guge Google (Charleston Road Registry Inc.)
hangout Google (Charleston Road Registry Inc.)
hbo HBO Registry Services Inc.
hdfc HOUSING DEVELOPMENT FINANCE CORPORATION LIMITED
hdfcbank HDFC Bank Limited
hermes HERMES INTERNATIONAL
hgtv Lifestyle Domain Holdings Inc.
hisamitsu Hisamitsu Pharmaceutical Co. Inc.
hitachi Hitachi Ltd.
hkt PCCW-HKT DataCom Services Limited
homedepot Homer TLC Inc.
homegoods The TJX Companies Inc.
homesense The TJX Companies Inc.
honda Honda Motor Co. Ltd.
honeywell Honeywell GTLD LLC
hotmail Microsoft
hsbc HSBC Holdings PLC
htc HTC corporation
hughes Hughes Satellite Systems Corporation
hyatt Hyatt GTLD L.L.C.
hyundai Hyundai Motor Company
ibm International Business Machines Corporation
icbc Industrial and Commercial Bank of China Limited
ice IntercontinentalExchange Inc.
icu One.com A/S
ieee IEEE Global LLC
ifm ifm electronic gmbh
iinet Connect West Pty. Ltd. (iiNET)
ikano Ikano S.A.
imdb Amazon
indians Reliance Industries Limited
infiniti NISSAN MOTOR CO. LTD.
infosys Infosys Limited
infy Infosys Limited
intel Intel Corporation
intuit Intuit Administrative Services Inc.
ipiranga Ipiranga Produtos de Petroleo S.A.
iselect iSelect Ltd
itau Itau Unibanco Holding S.A.
itv ITV Services Limited
iveco Fiat Industrial S.p.A
iwc Richemont DNS Inc.
jaguar Jaguar Cars Limited
jcb JCB Co. Ltd.
jcp JCP Media Inc.
jeep Chrysler Group LLC.
jio Affinity Names Inc.
jlc Richemont DNS Inc.
jll Jones Lang LaSalle Incorporated
jmp Matrix IP LLC
jnj Johnson & Johnson Services Inc.
jpmorgan JPMorgan Chase & Co.
jpmorganchase JPMorgan Chase & Co.
jprs Japan Registry Services Co. Ltd.
juniper JUNIPER NETWORKS INC.
justforu Safeway Inc.
kddi KDDI CORPORATION
kerastase L'Oréal
kerryhotels Kerry Trading Co. Limited
kerrylogistics Kerry Trading Co. Limited
kerryproperties Kerry Trading Co. Limited
kfh Kuwait Finance House
kia KIA MOTORS CORPORATION
kinder Ferrero Trading Lux S.A.
kindle Amazon
komatsu Komatsu Ltd.
konami KONAMI CORPORATION
kpmg KPMG International Cooperative (KPMG International Genossenschaft)
kpn KPN
kred KredTLD Pty Ltd
kuokgroup Kerry Trading Co. Limited
kyknet Electronic Media Network Limited (M-Net)
lacaixa CAIXA D'ESTALVIS I PENSIONS DE BARCELONA
ladbrokes LADBROKES INTERNATIONAL PLC
lamborghini Automobili Lamborghini S.p.A.
lamer ELC Online Inc.
lancaster LANCASTER
lancia Fiat Industrial S.p.A
lancome L'Oréal
landrover Land Rover
lanxess LANXESS Corporation
lasalle Jones Lang LaSalle Incorporated
latrobe La Trobe University
leclerc A.C.D. LEC Association des Centres Distributeurs Edouard Leclerc
lefrak LeFrak Organization Inc.
lego LEGO Juris A/S
lexus Toyota
liaison Liaison Technologies Incorporated
lidl Schwarz Domains und Services GmbH & Co. KG
lilly Eli Lilly and Company
lincoln Ford Motor Company
linde Linde Aktiengesellschaft
lipsy Lipsy Ltd
livestrong Lance Armstrong Foundation
lixil JS Group Corporation
locker Dish DBS Corporation
locus Locus Analytics LLC
loft Annco Inc.
lotte Lotte Holdings Co. Ltd.
lpl LPL Financial
lplfinancial LPL Financial
lundbeck H. Lundbeck A/S
lupin LUPIN LIMITED
macys Macys Inc.
maif Mutuelle Assurance Instituteur France (MAIF)
man MAN SE
mango PUNTO FA S.L.
marriott Marriott Worldwide Corporation
marshalls The TJX Companies Inc.
maserati Fiat Industrial S.p.A
mattel Mattel Sites Inc.
mcd McDonald’s Corporation
mcdonalds McDonald’s Corporation
mckinsey McKinsey Holdings Inc.
meo PT Comunicacoes S.A.
merck Merck KGaA
merck Merck Registry Holdings Inc.
merck Merck Registry Holdings Inc.
merckmsd MSD Registry Holdings Inc.
metlife MetLife Services and Solutions LLC
microsoft Microsoft
mih Myriad International Holdings B.V.
mii MiTek USA Inc.
mini Bayerische Motoren Werke Aktiengesellschaft
mint Intuit Administrative Services Inc.
mit Massachusetts Institute of Technology
mitsubishi Mitsubishi Corporation
mlb MLB Advanced Media DH LLC
mma MMA IARD
mnet Electronic Media Network Limited (M-Net)
mobily GreenTech Consultancy Company W.L.L.
monash Monash University
monster Monster Worldwide Inc.
monster Monster Inc.
montblanc Richemont DNS Inc.
mopar Chrysler Group LLC.
moto Google (Charleston Road Registry Inc.)
mozaic Qatar Telecom (Qtel)
mrmuscle Johnson Shareholdings Inc.
mrporter Richemont DNS Inc.
msd MSD Registry Holdings Inc.
mtn MTN Dubai Limited
mtpc Mitsubishi Tanabe Pharma Corporation
mtr MTR Corporation Limited
multichoice MultiChoice Africa (Proprietary) Limited
mutual Northwestern Mutual MU TLD Registry LLC
mutuelle Fédération Nationale de la Mutualité Française
mzansimagic Electronic Media Network Limited (M-Net)
nab National Australia Bank Limited
nadex IG Group Holdings PLC
naspers Intelprop (Proprietary) Limited
nationwide Nationwide Mutual Insurance Company
natura NATURA COSMÉTICOS S.A.
nba NBA REGISTRY LLC
nec NEC Corporation
netaporter Richemont DNS Inc.
netbank COMMONWEALTH BANK OF AUSTRALIA
netflix Netflix Inc.
neustar Neustar
newholland Fiat Industrial S.p.A
next Next plc
nextdirect Next plc
nexus Google (Charleston Road Registry Inc.)
nfl NFL Reg Ops LLC
nhk Japan Broadcasting Corporation (NHK)
nico DWANGO Co. Ltd.
nike NIKE Inc.
nikon NIKON CORPORATION
nissan NISSAN MOTOR CO. LTD.
nissay Nippon Life Insurance Company
nokia Nokia Corporation
northwesternmutual Northwestern Mutual Registry LLC
norton Symantec Corporation
nowtv Starbucks (HK) Limited
nra NRA Holdings Company INC.
ntt NIPPON TELEGRAPH AND TELEPHONE CORPORATION
obi OBI Group Holding GmbH
observer Guardian News and Media Limited
off Johnson Shareholdings Inc.
office Microsoft
olayan Olayan Investments Company Establishment
olayangroup Olayan Investments Company Establishment
oldnavy The Gap Inc.
ollo Dish DBS Corporation
omega The Swatch Group Ltd
one One.com A/S
onyourside Nationwide Mutual Insurance Company
open American Express Travel Related Services Company Inc.
oracle Oracle Corporation
orange Orange Brand Services Limited
orientexpress Orient-Express Hotels Ltd.
origins ELC Online Inc.
otsuka Otsuka Holdings Co. Ltd.
ovh OVH SAS
pamperedchef The Pampered Chef Ltd.
panasonic Panasonic Corporation
panerai Richemont DNS Inc.
payu MIH PayU B.V.
pccw PCCW Enterprises Limited
pfizer Pfizer Inc.
philips Koninklijke Philips Electronics N.V.
piaget Richemont DNS Inc.
pictet Pictet Europe S.A.
ping Karsten Manufacturing Corporation (Ping Registry Provider Inc.)
pioneer Pioneer Corporation
piperlime The Gap Inc.
pitney Pitney Bowes Inc.
playstation Sony
plus Google (Charleston Road Registry Inc.)
pnc PNC Domain Co. LLC
pohl Deutsche Vermögensberatung Aktiengesellschaft DVAG
pramerica Prudential Financial Inc.
praxi Praxi S.p.A.
prime Amazon
prod Google (Charleston Road Registry Inc.)
progressive Progressive Casualty Insurance Company
pru Prudential Financial Inc.
prudential Prudential Financial Inc.
pwc PwC Business Trust
qtel Qatar Telecom (Qtel)
quest Quest ION Limited
qvc QVC Inc.
raid Johnson Shareholdings Inc.
ram Chrysler Group LLC.
redstone Redstone Haute Couture Co. Ltd.
redumbrella Travelers TLD LLC
reliance Reliance Industries Limited
ren Beijing Qianxiang Wangjing Technology Development Co. Ltd.
rexroth Bosch Rexroth AG
richardli Pacific Century Asset Management (HK) Limited
ricoh Ricoh Company Ltd.
rightathome Johnson Shareholdings Inc.
ril Reliance Industries Limited
rmit Royal Melbourne Institute of Technology
rocher Ferrero Trading Lux S.A.
rockwool Rockwool International A/S
rogers Rogers Communications Partnership
rwe RWE AG
safeway Safeway Inc.
sakura SAKURA Internet Inc.
samsclub Wal-Mart Stores Inc.
samsung SAMSUNG SDS CO. LTD
sanvik Sandvik AB
sandvikcoromant Sandvik AB
sanofi Sanofi
sap SAP AG
sapo PT Comunicacoes S.A.
sas Scandinavian Airlines System Group (SAS AB)
sas Research IP LLC
saxo Saxo Bank A/S
sbi STATE BANK OF INDIA
sbs SPECIAL BROADCASTING SERVICE CORPORATION
sca SVENSKA CELLULOSA AKTIEBOLAGET SCA
scb The Siam Commercial Bank Public Company Limited("SCB")
scaeffler Schaeffler Technologies AG & Co. KG
schmidt SALM S.A.S.
schwarz Schwarz Domains und Services GmbH & Co. KG
schwarzgroup Schwarz Domains und Services GmbH & Co. KG
scjohnson Johnson Shareholdings Inc.
scor SCOR SE
seat SEAT S.A. (Sociedad Unipersonal)
seek Seek Limited
select iSelect Ltd
sener Sener Ingeniería y Sistemas S.A.
ses SES
seven Seven West Media Ltd
sew SEW-EURODRIVE GmbH & Co KG
sfr Societe Francaise du Radiotelephone (SFR)
shangrila Shangri-La International Hotel Management Limited
sharp Sharp Corporation
shaw Shaw Cablesystems G.P.
shell Shell Information Technology International Inc
shopyourway Shop Your Way Inc.
shouji QIHOO 360 TECHNOLOGY CO. LTD.
showtime CBS Domains Inc.
shriram Shriram Capital Ltd.
silk Amazon
sina Sina Corporation
sky Sky IP International Ltd
skype Microsoft
sling Hughes Satellite Systems Corporation
smart Smart Communications Inc.
sncf Société Nationale des Chemins de fer Francais
softbank SOFTBANK CORP.
sohu Sohu.com Limited
sony Sony
spiegel SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG
srt Chrysler Group LLC
stada STADA Arzneimittel AG
star Star India Private Limited
staples Staples Inc.
starhub StarHub
statebank STATE BANK OF INDIA
statefarm State Farm Mutual Automobile Insurance Company
statoil Statoil ASA
stc Saudi Telecom Company
stcgroup Saudi Telecom Company
supersport SuperSport International Holdings Limited
suzuki SUZUKI MOTOR CORPORATION
swatch The Swatch Group Ltd
swiftcover Swiftcover Insurance Services Limited
symantec Symantec Corporation
tab Tabcorp Holdings Limited
taobao Alibaba Group Holding Limited
target Target Domain Holdings LLC
tata TATA SONS LIMITED
tatamotors Tata Motors Ltd
tci Asia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.
tdk TDK Corporation
telecity TelecityGroup International Limited
telefonica Telefónica S.A.
temasek Temasek Holdings (Private) Limited
terra Telefónica S.A.
teva Teva Pharmaceutical Industries Limited
thd Homer TLC Inc.
theguardian Guardian News and Media Limited
tiaa Teachers Insurance and Annuity Association of America
tiffany Tiffany and Company
tjmaxx The TJX Companies Inc.
tjx The TJX Companies Inc.
tkmaxx The TJX Companies Inc.
tmall Alibaba Group Holding Limited
toray Toray Industries Inc.
toshiba TOSHIBA Corporation
total Total SA
toyota Toyota
tradershotels Shangri-La International Hotel Management Limited
transunion Trans Union LLC
travelchannel Lifestyle Domain Holdings Inc.
travelers Travelers TLD LLC
travelersinsurance Travelers TLD LLC
travelguard American International Group Inc.
trv Travelers TLD LLC
tui TUI AG
tushu Amazon
tvs T V SUNDRAM IYENGAR & SONS LIMITED
ubank National Australia Bank Limited
ubs UBS AG
uconnect Chrysler Group LLC.
ultrabook Intel Corporation
unicom China United Network Communications Corporation Limited
unicorn Unicorn a.s.
uol UBN INTERNET LTDA.
ups UPS Market Driver Inc.
vana Lifestyle Domain Holdings Inc.
vanguard The Vanguard Group Inc.
vanish Reckitt Benckiser N.V.
verisign Verisign
vig VIENNA INSURANCE GROUP AG Wiener Versicherung Gruppe
viking Viking River Cruises (Bermuda) Ltd.
virgin Virgin Enterprises Limited
visa Visa International Service Association
vista Vistaprint Limited
vistaprint Vistaprint Limited
viva Saudi Telecom Company
volkswagen Volkswagen Group of America Inc.
volvo Volvo Holding Sverige Aktiebolag
vons Safeway Inc.
walmart Wal-Mart Stores Inc.
walter Sandvik AB
warman Weir Group IP Limited
weatherchannel The Weather Channel LLC
weber Saint-Gobain Weber SA
webjet Webjet Limited
weir Weir Group IP Limited
williamhill William Hill Organization Limited
wilmar Wilmar International Limited
windows Microsoft
wme William Morris Endeavor Entertainment LLC
wolterskluwer Wolters Kluwer N.V.
woodside Woodside Petroleum Limited
wtc World Trade Centers Association Inc.
xbox Microsoft
xerox Xerox
xfinity Comcast
xperia Sony
yahoo Yahoo
yamaxun Amazon
yandex YANDEX LLC
yodobashi YODOBASHI CAMERA CO. LTD.
youtube Google (Charleston Road Registry Inc.)
zappos Amazon
zara Industria de Diseño Textil S.A. (INDITEX S.A.)
zippo Zadco Company

Source: ICANNwiki

  • ClaraT

    Can someone create an extension ie. .pigpacker if so how would one go about this?