- A great brand name.
- The best domain name so your web address supports the brand story.
- It's created in a boardroom environment, where employees throw up random names on a whiteboard
- It's based on what's available as .com.
- It's based on input from friends over your sponsored dinner.
tchm.com or tchmedical.comThe second one is easier to remember because of the word “medical“. People would recall “tch” and “medical” better than simply “tchm“, because one version has a real word, while the other is shorter but is a pile of characters. Liz Castleman has developed brand names, taglines and naming strategies for businesses over the last 14 years. Clients she has worked with include Pfizer, Microsoft and Siemens, but also smaller ventures. Regarding memorability she has this to say about startups looking for the perfect domain name for their business :