New gTLDs: Are we at the tipping point?

New gTLDs: Are we at the tipping point?

This post looks at three factors which indicates that new gTLDs are close to the tipping point (Malcolm Gladwell’s coined term defining the moment of critical mass).

Just recently Afnic, the .fr registry, released a new study showing that new gTLDs are growing faster than both traditional gTLDs (.com, .net, .org, .info etc.) and ccTLDs (country code TLDs such as .fr, .de and .co.uk). The number is quite staggering. New gTLDs added only 17% of total new domains growth in April. In September this number had doubled.

afnic-new-gtlds

The numbers though should be taken with a pinch of salt.

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Complete list of new gTLDs available

Complete list of new gTLDs available

Recently I send out a mini survey to understand better your questions about the new gTLDs. Got some great feed-back, and I will try to cover these questions on the blog.

One of the questions I got was the following:

“I am losing track on all of the new TLDs. Is it possible to publish a complete list of TLDs once in a while?”

Sure, here you go. There are currently hundreds of new gTLDs in the Go Live phase, meaning that they can be registered first come, first served by anyone (some TLDs though such as .nyc have local requirements).

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Case Studies: Will a new gTLD rank you higher in Google?

Case Studies: Will a new gTLD rank you higher in Google?

This post will cover the inevitable SEO question, when it comes to the new gTLDs.

Will a new gTLD be able to rank your site higher in Google?

gTLD stands for new generic top level domains and define the 700 new domain extensions such as .berlin, .tech, .futbol and .club. Right now 3 million domains have been registered over the last six months.

In the following I will look at some of the recent studies in the field. We will surely see many more over the next months, but the initial conclusion is interesting: Yes, there is a positive SEO effect.

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Four new top level domains live this week (6-12.10.14)

These are hectic days in domain name country. New launches every week, some great ones and others where frankly I can’t see any value for brand owners. Last week saw the introduction of another geographic Top Level Domain .bayern, which means Bavaria in German. Bayern is the biggest region in Germany. And it got off to a great start with 21.000 registrations. Anyway this will be nothing compared to this week’s most interesting one in my opinion – .nyc.

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Is your brand name a “Chinese Gooseberry”?

Is your brand name a “Chinese Gooseberry”?

If you haven’t heard of a Chinese Gooseberry, you’re not alone. Chinese gooseberry was later, unsuccesfully, rebranded to Melonette. Only when it changed name to Kiwi, people started to get hooked on this exotic fruit.

kiwi

Having the right brand name can work wonders.

Is your brand a Chinese Gooseberry or a Kiwi?

Answer the questions below to check if your brand name is either a Chinese Gooseberry or a Kiwi.

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.Wien Case Study – 5 scenarios where a dot city TLD is better

.Wien Case Study – 5 scenarios where a dot city TLD is better

The dot city top level domains have turned out to be some of the most popular new gTLDs (generic top level domains). There’s a lot of talk about numbers, however no one has really dived into how people are using the dot city TLDs (Top Level Domains). In the following I took a closer look at how .wien websites are used. While .wien is not the biggest dot city TLD (8.455 registrations) until now, I found that there are already quite a lot of active websites. I identified 5 scenarios where a dot city TLD is a better option than a ccTLD (country code) or .com. So if a dot city TLD comes to your city, here is some inspiration from other locals.

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Expert roundup: What’s the future for the new gTLDs?

Expert roundup: What’s the future for the new gTLDs?

On Sunday morning we reached the 2 million registered domain names in the new gTLD (generic top level domains) space.

2 million domains
I therefore thought it was a good occasion to have some of the sharpest people in the domain industry give their view on the future of the new gTLDs.

I must say that I was overwhelmed by the positive response when reaching out to all these busy people (a big thank you for sharing your knowledge). And the quality of the answers is excellent. Personally I learned a lot. This post is full of insights from experts who live and breathe domain names on a daily basis such as Frank Schilling, “Domain King” Rick Schwarz, Adrian Kinderis, Michele Neylon and other prolific authorities in the community.

My question to the experts was the following:

“How do you see the future of the new gTLDs?”

All the big thoughts are condensed here in this post, so grab a cup of coffee, and get more wise on the future landscape of the new gTLDs.

To summon up new gTLDs are the new breed of domain name extensions, which mean something on both sides of the dot. The first generation of TLDs were much less descriptive such as .com, .net and country code TLDs such as .fr and .de. Over the last many months you have been able to register domains with a .bar, .ski, .tattoo or .guru. Heck, you can even get domains in 100% Chinese or Arabic for the first time. Until now 197 have been released to the public and hundreds will come out over the next year. Not forgetting the additional 617 dot brands e.g. .nike and .mcdonalds.

Anyway, lets get started…

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.HIV – “The digital red ribbon” goes live

.HIV – “The digital red ribbon” goes live

34 million people.

This is the estimated number of people with HIV according to the World Health Organization. About one-half are women, and one-tenth are children younger than age 15.

If you want to help with a worthy cause, then the fight against hiv certainly is one of those.

And now there is a domain name to go with any campaign – .HIV.

The first first and only social cause domain extension .HIV goes live on 26th August. It’s the “Digital red Ribbon”.

Apart from making a profitable business, Any CEO should consider the company’s Corporate Social Responsibility, and a .hiv domain name is the perfect way to make a difference.

And there is a nice feature using a .HIV domain.

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Week 34: My opinion on this week’s new domain extensions

Week 34: My opinion on this week’s new domain extensions

This week there are six new domain extensions available. These are:

.tax
.cash
.fund
.investments
.career
.bio

.Career comes out today, Monday, .bio on Thursday and the rest on Wednesday.

Who should then go after these new domain endings?

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4th Aug. : New Domain Extensions Out This Week

4th Aug. : New Domain Extensions Out This Week

Lots happening in domain name country. There are 8 new domain extensions going live this week. Furthermore we have 2 Sunrise openings, 6 Landrush releases and 1 pioneer programme. We support all of them. 1 year registration price in brackets.

General availability

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