The domain names I met on my way to work

The domain names I met on my way to work

I live in walking distance from my office in Copenhagen, Denmark. One particular morning I decided to take photos of domain names I met on my way. How are domain names used by local businesses, and do they live up to their job as memorable digital road signs?

My local real estate agent

Estate is one of the local real estate agents down at Frederiksberg Allé, Copenhagen’s “Champs-Elysées”. The message below means: Sign up to our buyer’s folder in the store and then a web address to know more at live-at-frederiksbergs-alle.dk.

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The guide to premium domains – get your domains ahead of the pack

The guide to premium domains – get your domains ahead of the pack

It really sucks, if you have set your eyes on a great domain name, only to find out that someone beat you to it just some days before. Settling for the second best domain name just doesn’t feel the same.

http://www.dreamstime.com/royalty-free-stock-images-frustrated-girl-image4168469

If you have the nagging feeling that all the best domain names are taken before a general launch of a new domain extension, then you’re probably right.

Just recently Rightside, the registry behind new top level domains .lawyer and .attorney, confirmed this in an investor presentation. Half of their turnover came from sales of premium domain names and the other half from normal registrations. Other registries I have talked to also confirm that many of the best domains are taken before the General launch.

Learn how to get a great domain before the general launch

Jimmy Andersson is a domain investor who understands this challenge.

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8-15 Dec.: This week’s new gTLD launches

8-15 Dec.: This week’s new gTLD launches

Six new top level domains go live this week. Especially two of them will have a very bright future in my opinion. The six are: .immo .pizza .business .network .software and .auction.

Let’s have a look at some of them.

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New gTLDs: Are we at the tipping point?

New gTLDs: Are we at the tipping point?

This post looks at three factors which indicates that new gTLDs are close to the tipping point (Malcolm Gladwell’s coined term defining the moment of critical mass).

Just recently Afnic, the .fr registry, released a new study showing that new gTLDs are growing faster than both traditional gTLDs (.com, .net, .org, .info etc.) and ccTLDs (country code TLDs such as .fr, .de and .co.uk). The number is quite staggering. New gTLDs added only 17% of total new domains growth in April. In September this number had doubled.

afnic-new-gtlds

The numbers though should be taken with a pinch of salt.

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Complete list of new gTLDs available

Complete list of new gTLDs available

Recently I send out a mini survey to understand better your questions about the new gTLDs. Got some great feed-back, and I will try to cover these questions on the blog.

One of the questions I got was the following:

“I am losing track on all of the new TLDs. Is it possible to publish a complete list of TLDs once in a while?”

Sure, here you go. There are currently hundreds of new gTLDs in the Go Live phase, meaning that they can be registered first come, first served by anyone (some TLDs though such as .nyc have local requirements).

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Case Studies: Will a new gTLD rank you higher in Google?

Case Studies: Will a new gTLD rank you higher in Google?

This post will cover the inevitable SEO question, when it comes to the new gTLDs.

Will a new gTLD be able to rank your site higher in Google?

gTLD stands for new generic top level domains and define the 700 new domain extensions such as .berlin, .tech, .futbol and .club. Right now 3 million domains have been registered over the last six months.

In the following I will look at some of the recent studies in the field. We will surely see many more over the next months, but the initial conclusion is interesting: Yes, there is a positive SEO effect.

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Four new top level domains live this week (6-12.10.14)

These are hectic days in domain name country. New launches every week, some great ones and others where frankly I can’t see any value for brand owners. Last week saw the introduction of another geographic Top Level Domain .bayern, which means Bavaria in German. Bayern is the biggest region in Germany. And it got off to a great start with 21.000 registrations. Anyway this will be nothing compared to this week’s most interesting one in my opinion – .nyc.

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Is your brand name a “Chinese Gooseberry”?

Is your brand name a “Chinese Gooseberry”?

If you haven’t heard of a Chinese Gooseberry, you’re not alone. Chinese gooseberry was later, unsuccesfully, rebranded to Melonette. Only when it changed name to Kiwi, people started to get hooked on this exotic fruit.

kiwi

Having the right brand name can work wonders.

Is your brand a Chinese Gooseberry or a Kiwi?

Answer the questions below to check if your brand name is either a Chinese Gooseberry or a Kiwi.

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.Wien Case Study – 5 scenarios where a dot city TLD is better

.Wien Case Study – 5 scenarios where a dot city TLD is better

The dot city top level domains have turned out to be some of the most popular new gTLDs (generic top level domains). There’s a lot of talk about numbers, however no one has really dived into how people are using the dot city TLDs (Top Level Domains). In the following I took a closer look at how .wien websites are used. While .wien is not the biggest dot city TLD (8.455 registrations) until now, I found that there are already quite a lot of active websites. I identified 5 scenarios where a dot city TLD is a better option than a ccTLD (country code) or .com. So if a dot city TLD comes to your city, here is some inspiration from other locals.

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Expert roundup: What’s the future for the new gTLDs?

Expert roundup: What’s the future for the new gTLDs?

On Sunday morning we reached the 2 million registered domain names in the new gTLD (generic top level domains) space.

2 million domains
I therefore thought it was a good occasion to have some of the sharpest people in the domain industry give their view on the future of the new gTLDs.

I must say that I was overwhelmed by the positive response when reaching out to all these busy people (a big thank you for sharing your knowledge). And the quality of the answers is excellent. Personally I learned a lot. This post is full of insights from experts who live and breathe domain names on a daily basis such as Frank Schilling, “Domain King” Rick Schwarz, Adrian Kinderis, Michele Neylon and other prolific authorities in the community.

My question to the experts was the following:

“How do you see the future of the new gTLDs?”

All the big thoughts are condensed here in this post, so grab a cup of coffee, and get more wise on the future landscape of the new gTLDs.

To summon up new gTLDs are the new breed of domain name extensions, which mean something on both sides of the dot. The first generation of TLDs were much less descriptive such as .com, .net and country code TLDs such as .fr and .de. Over the last many months you have been able to register domains with a .bar, .ski, .tattoo or .guru. Heck, you can even get domains in 100% Chinese or Arabic for the first time. Until now 197 have been released to the public and hundreds will come out over the next year. Not forgetting the additional 617 dot brands e.g. .nike and .mcdonalds.

Anyway, lets get started…

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